Datakapitalisme

Hoe ontstaat welvaart en hoe wordt die verdeeld? Met deze twee vragen beschreef Karl Marx in Das Kapital de opkomst en de gevolgen van het kapitalisme. 150 jaar later stellen Viktor Mayer-Schönberger (Oxford Internet Institute) en Thomas Ramge (The Economist) dezelfde vragen en komen tot een radicaal nieuw inzicht: we staan aan het begin van een geheel nieuwe vorm van kapitalisme: het datakapitalisme. Data is niet alleen geld waard, maar het gaat geld zelfs vervangen.

Datakapitalisme is een mijlpaal in de economische literatuur: het geeft een provocerende kijk op de toekomst van bedrijven, marktplaatsen en de financiële industrie. Het verklaart waarom de invloed van grote bedrijven en de financiële industrie drastisch zal afnemen. In plaats daarvan komt er meer ruimte voor marktplaatsen en tussenpersonen die slim omgaan met data – denk aan Airbnb en Uber, maar ook aan talloze andere plekken zoals de arbeidsmarkt en de voedings- en juridische industrie. Op heldere en toegankelijke wijze leggen de auteurs uit hoe datakapitalisme zorgt voor meer efficiëntie en duurzaamheid en minder ongelijkheid.

De pomodoro-techniek

Waar anderen gewoon een keukenwekker in de vorm van een tomaat zagen, zag Francesco Cirillo het geheim tot productiever werken. Het leek bijna te simpel om zó effectief te zijn: deel je dag op in tijdseen- heden van 25 minuten (één pomodoro), zet steeds een wekker, houd tussendoor korte pauzes en bedenk waar je je volgende ‘pomodoro’ aan gaat besteden. Het bleek zo goed te werken dat cirillo zijn techniek uitwerkte en er cursussen over ging geven. Al snel omarmden velen deze methode: volgens The Wall Street Journal kan iedereen hierdoor beter focussen. Newsweek vindt het ‘een van de beste manieren om slimmer te werken’, en het is een van de meest populaire methoden van de lifehacker.com-community. Inmiddels zijn al meer dan twee miljoen mensen ermee aan de slag gegaan.

De pomodoro-techniek staat bomvol effectief tijdsmanagement-advies. Je leert hoe je de techniek kunt aanpassen aan jouw behoeften en er zo maximaal profijt uit kunt halen. Daarnaast leer je inschatten hoeveel tijd het kost om een taak
te voltooien, hoe je je productiviteit kunt monitoren en persoonlijke doelen kunt stellen die haalbaar zijn. Of in de woorden van Cirillo: ‘Quiet your mind. keep distractions at bay. let your ideas take center stage.’

De bedrijfscultuur-code

De weg naar succes is voor elk bedrijf uniek, maar alle succesvolle bedrijven hebben één ding met elkaar gemeen: een sterke bedrijfscultuur. In De bedrijfscultuur-code laat Daniel Coyle zien dat zo’n sterke bedrijfscultuur niet iets is wat je als organisatie overkomt, maar wat je zelf creëert. En het goede nieuws: er bestaan praktische en concrete stappen om dit voor elkaar te krijgen.

Coyle bestudeerde ’s werelds meest succesvolle organisaties (van pixar tot grote multinationals en van zappos tot telemarketingbedrijven) om te onderzoeken hoe zij een goede sfeer en daadkrachtige groepsmentaliteit cultiveren. op basis van zijn onderzoek onderscheidt Coyle drie praktische strategieën die interne samenwerking bevorderen. Hij onthult valkuilen die je moet vermijden en laat zien hoe zelfs de giftigste groepsdynamieken ten positieve omgevormd kunnen worden.

Door de nieuwste wetenschappelijke inzichten te combineren met down-to-earthlessen van leiders van wereldklasse, legt Coyle uit hoe je een omgeving creëert waarin innovatie bloeit, problemen worden opgelost en verwachtingen worden overtroffen. Het maakt niet uit hoe groot je bedrijf is of wat je doel is, De bedrijfscultuur-code helpt je om er een geoliede machine van te maken.

Life 3.0

In de afgelopen tien jaar zagen we computers voor het eerst auto’s besturen, ingewikkelde gesprekken voeren, gezichten herkennen en medische diagnoses stellen. Voor het geval je het nog niet wist: we leven al in het tijdperk van kunstmatige intelligentie (KI). Maar wat ís KI precies en waarom lijken de meningen over de gevolgen zo uiteen te lopen? Is het levensgevaarlijk (volgens sommige experts gevaarlijker dan de atoombom) en moeten we ons verzetten? Moeten we het juist omarmen of hoeven we het alleen in goede banen leiden?

In Life 3.0 geeft Max tegmark, MIT-wetenschapper en oprichter van het Future of Life Institute, een toegankelijke, nuchtere en praktische beschrijving van de gevolgen van kunstmatige intelligentie. Wars van zowel technosceptici als digitale utopisten laat hij zien hoe onze banen, scholen, gezondheid, rechtspraak, politiek en talloze andere gebieden ingrijpend zullen veranderen.

Hoe snel en hoever het zal gaan weet niemand, maar dát we onszelf (en onze kinderen) goed moeten voorbereiden staat als een paal boven water. Tegmark schreef Life 3.0 dan ook met het doel om zo veel mogelijk mensen in staat te stellen zich hier actief in te mengen. Het is de belangrijkste ontwikkeling in de geschiedenis van de mensheid en we moeten het zeker niet alleen overlaten aan programmeurs en wetenschappers.

Mindgym

Bij goed voor jezelf zorgen denken we vaak aan meer bewegen en gezond eten, maar je zit pas écht lekker in je vel als je ook mentaal sterk bent. Een goede gezondheid begint niet in de sportschool, maar in je hoofd.

Wouter de Jong laat in Mindgym zien hoe je in 12 weken je mentale conditie kunt verbeteren. Je leert hoe je met meer aandacht kunt leven, beter omgaat met tegenslagen, de band met vrienden, geliefden en collega’s kunt versterken en hoe je een gullere en positievere levenshouding ontwikkelt.

De Mindgym-methode combineert wetenschappelijke inzichten met praktische oefeningen en staat vol mooie anekdotes, rake citaten en interessante weetjes. dit boek geeft (zelfs voor de meest nuchteren onder ons) technieken om stressvolle, saaie of moeilijke momenten in je leven te verlichten, en om meer te kunnen genieten van de mooie momenten. De Jong laat zien waarom succes niet gelukkig maakt, maar geluk je wel succesvoller maakt.

Onverklaarbare illusies in tv-programma MINDF*CK



In november 2016 verschijnt het boek MINDF*CK bij Maven Publishing.
Bestel hier alvast je exemplaar en ontvang het boek bij verschijning als allereerste!

Dagelijkse rituelen = Boek van de week op Radio 4!

Ons nieuwe boek Dagelijkse rituelen is door Radio 4 uitgeroepen tot Boek van de week!
Luister hier terug waarom boekhandelaar Daan van der Valk van Boekhandel de Vries voor dit boek koos.

Appendix

Appendix: Naming Names: A Guide to Selected Drugs

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Tot besluit

Tot besluit: Verstandig blijven in een dolgedraaide wereld

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Hoofdstuk 12

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